Motivational – Page 4 – Optimize Humans By Sydney Brisbane
Optimize Humans By Sydney Brisbane

Motivational // Category

Category based archive
08 Mar

In the ever-evolving landscape of fitness, a paradigm shift is occurring—one that challenges the notion that impactful workouts are the sole path to physical prowess. Enter the realm of low-impact workouts, a trend that is not merely confined to recovery but is reshaping the way we approach fitness as a whole. In this blog post, we’ll explore the rising significance of low-impact exercises and how they are transitioning from recovery tools to primary components of holistic well-being.

 

Breaking Free from the Impact Myth

 

Traditionally, the fitness world has championed high-impact workouts for their ability to sculpt the body and elevate cardiovascular health. However, this often comes at a cost, with the potential for strain on joints and an increased risk of injury. Low-impact workouts challenge this narrative, offering an alternative that proves you don’t need to subject your body to constant pounding to achieve fitness goals.

 

Beyond Recovery: The Multi-Faceted Benefits

 

While low-impact exercises have long been associated with recovery, their benefits extend far beyond post-intensive workout care. These workouts are effective for building strength, improving flexibility, and enhancing overall fitness. From Pilates and barre to swimming and cycling, low-impact activities provide a full-body workout without the jarring impact on joints, making them sustainable for the long term.

 

Joint-Friendly Fitness

 

One of the key advantages of low-impact workouts is their gentle approach to joints. Whether you’re recovering from an injury, managing joint issues, or simply prioritizing joint health, these exercises offer a way to stay active without compromising your body’s longevity. The inclusivity of low-impact workouts makes fitness accessible to a broader demographic, fostering a more diverse and welcoming fitness community.

 

Mind-Body Connection: The Low-Impact Advantage

 

The nature of low-impact exercises allows individuals to focus on the mind-body connection without the distraction of impact-related discomfort. From the controlled movements of yoga to the rhythmic flow of aquatic exercises, these workouts provide an opportunity to cultivate mindfulness, breathing techniques, and a deeper understanding of one’s body.

 

The Future Fitness Landscape: A Blend of Impact and Ease

 

As we look towards the future of fitness, the amalgamation of high and low-impact workouts is becoming the norm. Fitness enthusiasts are recognizing the importance of balance in their routines, incorporating low-impact exercises not just for recovery but as a primary means of staying fit. The future fitness landscape is one that seamlessly integrates impactful and gentle workouts, offering a holistic approach to physical well-being.

 

Conclusion

 

Low-impact workouts are no longer confined to the sidelines of recovery—they are taking center stage in the evolution of fitness. Embracing these exercises not only safeguards joint health but also nurtures a sustainable, long-term approach to well-being. As we bid farewell to the notion that fitness success is synonymous with high impact, the rise of low-impact workouts signifies a broader understanding—that true fitness is a harmonious blend of strength, flexibility, and mindful movement. Get ready to witness the transformative power of low-impact workouts as they redefine the very essence of what it means to be fit.



01 Mar

In the realm of fitness trends, some stand the test of time, while others fade into obscurity as mere novelties. One such trend making an unexpected comeback is backwards running. What was once dismissed as a comical spectacle or a quirky joke has evolved into a legitimate and effective fitness practice. In this blog post, we’ll delve into the resurgence of backwards running, exploring its benefits, the science behind it, and why it’s no longer confined to the realm of amusement.

 

Breaking the Stereotype: Beyond the Laughs

 

Backwards running, long associated with comedy sketches or eccentric joggers, is shedding its comedic stereotype. Fitness enthusiasts and researchers alike are discovering that this seemingly backward approach to running has unique benefits that challenge the norm.

 

The Science of Retro Running: Unpacking the Benefits

 

Contrary to its lighthearted reputation, backwards running, or retro running, engages muscles differently from forward running. It activates the quadriceps, hamstrings, and calves in novel ways, contributing to improved muscle balance and strength. Moreover, retro running is a lower-impact exercise, reducing stress on the knees and joints, making it an appealing choice for individuals with joint concerns.

 

Coordination and Cognitive Boost

 

Backwards running isn’t just a physical exercise; it’s a mental challenge too. Navigating your surroundings in reverse requires enhanced coordination and cognitive engagement. This added mental component can contribute to improved spatial awareness, agility, and heightened cognitive function.

 

Incorporating Variety into Fitness Routines

 

The fitness landscape is evolving, with individuals seeking novel and engaging ways to stay active. Backwards running provides a refreshing departure from traditional workouts, injecting variety into fitness routines. As people look for unconventional yet effective exercises, retro running has become a standout choice.

 

Beyond the Gym: A Social Movement

 

What was once a quirky solo activity has transformed into a social movement. Backwards running clubs and events are emerging, bringing together enthusiasts who appreciate the physical and mental benefits of this unconventional exercise. It’s no longer just a joke; it’s a community-driven fitness movement.

 

Conclusion: Backwards Running: A Step in the Right Direction

 

As we witness the resurgence of backwards running, it’s clear that what was once dismissed as a mere joke has transcended its comedic roots. Embracing this unconventional approach to fitness is not about running backward in jest; it’s a deliberate choice driven by a desire for holistic well-being. The benefits, both physical and mental, coupled with the sense of community, are propelling backwards running into the limelight as a legitimate and effective fitness practice. So, lace up those shoes, turn around, and discover the unexpected joys of retro running—a fitness trend that’s no longer running away from serious consideration.


 

23 Feb

In the ever-evolving landscape of fitness, a paradigm shift is underway—one that blurs the lines between mind and body, challenging the traditional dichotomy of physical and mental well-being. Enter the era of hybrid workouts, a revolutionary concept that integrates strength, flexibility, and mindfulness. In this blog post, we delve into the essence of hybrid workouts and how platforms like Optimized Humans are championing this integrated approach to elevate the fitness experience.

 

The Hybrid Workout Revolution

 

Hybrid workouts represent a departure from the singular focus of traditional exercise regimens. No longer confined to a narrow category, these workouts seamlessly blend elements of strength training, cardiovascular exercises, and mindfulness practices. The result is a comprehensive and holistic approach that addresses both the physical and mental aspects of well-being.

 

Optimized Humans: Elevating the Hybrid Experience

 

Platforms like Optimized Humans are at the forefront of this fitness evolution, recognizing that true well-being extends beyond the physical realm. By curating hybrid workout programs, these platforms seamlessly integrate strength-building exercises with mindfulness practices such as meditation and yoga. The goal is not just to sculpt the body but to cultivate a harmonious connection between mind and muscle.

 

Mindfulness Meets Movement

 

Hybrid workouts leverage the power of mindfulness to enhance the overall fitness experience. Incorporating elements like meditation and yoga into strength training sessions fosters a mind-body synergy. It’s not just about completing sets and reps; it’s about being present in each movement, cultivating awareness of breath, and nurturing mental resilience alongside physical strength.

 

Adaptable and Inclusive

 

The beauty of hybrid workouts lies in their adaptability. Whether you’re a seasoned fitness enthusiast or a beginner on the wellness journey, these workouts cater to diverse needs and fitness levels. From high-intensity interval training (HIIT) infused with mindfulness to strength and flexibility sessions, the versatility of hybrid workouts ensures inclusivity and accessibility for all.

 

The Optimized Humans Approach

 

Optimized Humans takes the concept of hybrid workouts to the next level by providing a curated and personalized fitness experience. By understanding individual preferences, goals, and even mental well-being metrics, platforms like Optimized Humans craft workouts that go beyond the physical, considering the holistic nature of well-being.

 

Beyond the Gym: A Lifestyle Shift

 

Hybrid workouts are not confined to gym sessions; they extend into daily life. The principles of mindfulness, strength, and flexibility learned in these sessions become integral to how individuals navigate stress, make decisions, and approach challenges outside of the workout space. It’s a lifestyle shift that transcends the boundaries of traditional fitness.

 

The Future of Fitness is Integrated

 

As we navigate the future of fitness, the integration of mind and body is not just a trend; it’s a transformative shift towards holistic well-being. Hybrid workouts, championed by platforms like Optimized Humans, are at the forefront of this evolution, recognizing that true optimization involves a harmonious connection between mental and physical fitness. The future belongs to those who understand that a truly optimized human is one whose mind and muscles move in tandem—a philosophy that transcends the gym and permeates every aspect of life. Embrace the hybrid revolution, where the pursuit of well-being is no longer a dichotomy but a unified and integrated journey.



02 Feb

Valentine’s Day beckons, and what better way to celebrate love than by intertwining romance with wellness and fitness? This year, transcend the conventional dinner date and indulge in activities that not only deepen your connection but also promote well-being. Discover a harmonious blend of romance and health with these unique Valentine’s Day ideas.

1. Sunset Wellness Picnic
Combine the serenity of nature with wellness by opting for a sunset wellness picnic. Choose a picturesque setting and pack a basket filled with wholesome, nutritious treats. Engage in heart-opening yoga poses together as you bask in the warm glow of the setting sun.

2. Culinary Wellness Experience
Embark on a journey of culinary delight with a private cooking class focused on healthy, nourishing cuisine. Explore recipes that not only tantalize your taste buds but also contribute to your overall well-being. It’s a bonding experience that aligns with both love and health.

3. Celestial Stargazing Yoga
Elevate your connection to the cosmos with a celestial stargazing and yoga adventure. Head to a serene location, lay out your yoga mats, and engage in gentle yoga poses under the starlit sky. This mindful experience fosters a connection between body, mind, and the universe.

4. Wellness Spa Night at Home
Transform your home into a haven of relaxation with a wellness spa night. Indulge in self-care activities like massages, DIY face masks using natural ingredients, and unwind with calming essential oils. It’s a rejuvenating experience that nurtures both your relationship and well-being.

5. Artistic Fitness Fusion
Combine creativity and fitness with an artistic fitness fusion night. Opt for a couples’ dance class, expressing yourselves through movement and music. This unique combination of art and physical activity adds a playful touch to your celebration.

6. Adventure-Fueled Outdoor Fitness
If you’re an adventurous couple, opt for an outdoor fitness activity such as hiking, biking, or even a couples’ workout session in a scenic location. The endorphin rush from physical activity enhances your well-being while creating lasting memories.

7. Wellness Cinema Under the Stars
Craft a wellness-infused movie night under the stars. Choose films that inspire healthy living or incorporate wellness themes. Snuggle up under blankets and indulge in nutritious snacks for a cozy yet health-conscious cinematic experience.

Conclusion:

This Valentine’s Day, transcend the ordinary and merge the realms of love, wellness, and fitness. From wellness picnics to celestial stargazing yoga, these activities promise a celebration that not only strengthens your bond but also nurtures your well-being. Embrace the holistic essence of your relationship and make this Valentine’s Day a chapter in your love story that radiates health, happiness, and lasting memories.

 

26 Jan

In a world driven by innovation and a relentless pursuit of optimal well-being, the concept of biohacking is steadily making its way into the mainstream. Once confined to the realms of Silicon Valley and scientific laboratories, biohacking is now emerging as a household term, poised to redefine how we approach health and performance.

 

Biohacking, at its core, is the art and science of optimizing one’s biology for peak performance. It encompasses a diverse range of practices, from personalized nutrition and sleep optimization to wearable technology and genetic testing. As we navigate the ever-evolving landscape of wellness, the gradual integration of biohacking into mainstream consciousness prompts us to consider: Are we on the brink of a paradigm shift in how we view and manage our health?

 

The allure of biohacking lies in its individualized approach, acknowledging that each person’s biology is unique. As more people recognize the potential to unlock their full potential through tailored interventions, biohacking transcends its niche origins, becoming a catalyst for a broader movement towards proactive health optimization. 

 

In 2024, biohacking isn’t just a buzzword; it’s a transformative force shaping the future of personalized well-being, where the intersection of science and everyday life empowers individuals to become architects of their own vitality.

 

19 Jan

 

 

In a world that is constantly evolving, so too are our approaches to fitness. Virtual workouts have emerged as a dynamic force, steadily gaining popularity in recent years, and all signs point to this trend continuing to thrive in 2024. The allure of virtual workouts lies in their convenience, affordability, and personalized nature, offering a revolutionary way to stay fit without the constraints of a traditional gym setting.

 

Convenience Redefined

 

One of the primary draws of virtual workouts is the unparalleled convenience they offer. No longer bound by the constraints of time or location, fitness enthusiasts can engage in effective workouts from the comfort of their homes or any location that suits them. The flexibility of virtual workouts caters to busy schedules, making it easier for individuals to seamlessly integrate exercise into their daily routines.

 

Affordability at its Core

 

The financial barriers that often accompany traditional gym memberships become a thing of the past with virtual workouts. The affordability of these programs makes fitness accessible to a broader demographic, leveling the playing field and empowering individuals from various walks of life to prioritize their health and well-being without breaking the bank.

 

Tailored to Individual Needs

 

Virtual workouts stand out for their ability to be customized to individual needs and preferences. Whether you’re a seasoned fitness enthusiast or a beginner taking your first steps on the wellness journey, virtual workouts provide a diverse range of programs that cater to different fitness levels, goals, and preferences. The ability to tailor workouts ensures that each session is not just effective but also enjoyable, enhancing the overall fitness experience.

 

The Future of Fitness in 2024

 

As we look ahead to 2024, the trajectory of virtual workouts appears poised for continued growth and innovation. Technological advancements, coupled with an increasing emphasis on personalized fitness experiences, will likely shape the future of virtual workouts. From interactive live sessions to immersive virtual reality workouts, the possibilities are vast, promising an exciting evolution in how we approach fitness.

 

Conclusion

 

Virtual workouts have undeniably become a cornerstone of the modern fitness landscape. With their unmatched convenience, affordability, and personalized approach, they have transformed the way we view and engage in exercise. As we step into 2024, the virtual fitness revolution shows no signs of slowing down, offering a fitness frontier that is inclusive, adaptable, and tailored to the unique needs of each individual.

 

In this era of virtual fitness, the Optimized Humans Fitness App stands out as a beacon of personalized training excellence. The app, coupled with expert trainers, seamlessly integrates the benefits of virtual workouts with a personalized touch. Through a diverse array of customizable programs, interactive live sessions, and real-time guidance from experienced trainers, the Optimized Humans Fitness App ensures that your fitness journey is not just virtual but uniquely yours. It’s the perfect answer to the evolving landscape of virtual training, where technology and personalization converge to deliver an unparalleled fitness experience. Embrace the future of fitness with the Optimized Humans Fitness App—an innovative solution that brings the gym to you, tailoring workouts to your individual needs and goals, making fitness both effective and enjoyable.


16 Jan

In a world where the pursuit of well-being often revolves around numbers—reps, sets, calories burned—it’s time to redefine our understanding of fitness. Welcome to the era where fitness transcends the mundane and transforms into an immersive experience. This blog explores the paradigm shift towards viewing fitness not just as a routine but as a journey—a holistic, sensorial, and deeply personal experience that goes beyond the confines of the gym.

The Evolution of Fitness: From Routine to Ritual

Gone are the days when fitness was a mere checklist of exercises. The contemporary approach embraces fitness as a ritual—a purposeful and dynamic experience that extends beyond the walls of a gym. It’s about intentional movement, mindful choices, and the integration of well-being into the fabric of daily life.

Mindfulness in Motion: The Present Moment Workout

The concept of mindfulness is seeping into every aspect of our lives, and fitness is no exception. The present moment workout is about immersing oneself fully into the exercise—feeling the muscles engage, savoring each breath, and relishing the rhythm of movement. In this experience-driven fitness journey, mindfulness becomes the guiding force, fostering a deeper connection between the mind and body.

Bridging Fitness and Fun: The Playful Workout

The rise of experiential fitness brings an element of playfulness to the workout routine. From dance-inspired classes to obstacle course challenges, fitness becomes an adventure—an opportunity to play, explore, and rediscover the joy of movement. This shift acknowledges that exercise doesn’t have to be a chore; it can be an exhilarating and enjoyable experience.

The Sensorial Gym Experience: Engaging the Senses

Experiential fitness engages all the senses, creating a sensorial symphony that elevates the workout experience. Whether it’s the aroma of essential oils in a yoga studio, the rhythmic beats of a curated playlist, or the tactile sensation of outdoor trail running, fitness becomes a multisensory journey that enlivens the spirit.

Community Connection: Social Fitness Experiences

Fitness is no longer a solitary pursuit; it’s a communal experience. The emergence of group workouts, fitness events, and online communities fosters a sense of connection and shared purpose. The social aspect of fitness becomes a driving force, transforming it from an individual endeavor into a collective journey.

The Wellness Fusion: Blurring Boundaries

Experiential fitness blurs the boundaries between traditional wellness practices. It’s not just about lifting weights or running miles; it’s about embracing a holistic approach that includes yoga, meditation, and nutritional mindfulness. The fusion of wellness practices creates a comprehensive and integrated experience that nurtures the body, mind, and soul.

Embarking on Your Fitness Odyssey

As we embrace the concept of fitness as an experience, it’s an invitation to embark on a personal odyssey—one that transcends the rigid confines of routine and embraces the dynamic, the mindful, and the joyful. Whether you find solace in the rhythmic flow of a dance class, the serenity of a yoga session, or the camaraderie of a group workout, remember that your fitness journey is uniquely yours. It’s a celebration of movement, an exploration of self, and a holistic experience that extends far beyond the parameters of sets and reps. So, lace up your sneakers, embrace the sensory richness of your workout, and let fitness become a transformative and joyous journey.


12 Jan

 

As we age, our bodies undergo a complex interplay of processes that contribute to the overall aging phenomenon. Scientists have identified twelve key mechanisms that play a role in this intricate process. Understanding these mechanisms and adopting healthy lifestyle strategies can potentially mitigate their effects and promote healthier aging.

Let’s dive deeper into each mechanism of aging and explore some healthy strategies that might help combat these issues:

 

  1. Genomic Instability: This refers to damage in DNA, which can lead to mutations and cellular dysfunction. To mitigate this, a healthy lifestyle involving a balanced diet, regular exercise, and minimizing exposure to harmful environmental factors like radiation and toxins can be beneficial. Antioxidants found in fruits and vegetables might help reduce DNA damage by neutralizing free radicals.

 

  1. Telomere Attrition: Protecting telomeres is crucial. Lifestyle habits that support telomere health include managing stress through meditation or mindfulness, regular exercise, and consuming a diet rich in antioxidants and omega-3 fatty acids. Some studies suggest that activities like yoga and meditation may positively impact telomere length.

 

  1. Epigenetic Alterations: Maintaining a healthy lifestyle with proper nutrition, exercise, and stress management can positively influence gene expression. Additionally, some research suggests that certain foods, like those rich in folate and other methyl-donating compounds, might help maintain healthy epigenetic patterns.

 

  1. Loss of Proteostasis: Regular exercise and a balanced diet can support the body’s ability to maintain proper protein structure and function. Including protein-rich foods, maintaining hydration, and managing chronic inflammation can also aid in proteostasis.

 

  1. Deregulated Nutrient Sensing: Caloric restriction and intermittent fasting have been linked to improved nutrient sensing pathways. Consuming a balanced diet and maintaining a healthy weight can also help regulate nutrient sensing mechanisms.

 

  1. Mitochondrial Dysfunction: Regular exercise has been shown to improve mitochondrial function. Additionally, consuming a diet rich in antioxidants and nutrients that support mitochondrial health (such as coenzyme Q10, found in nuts and seeds) might be beneficial.

 

  1. Cellular Senescence: While currently, there’s no direct way to eliminate senescent cells, maintaining a healthy lifestyle can delay their accumulation. Regular exercise and consuming anti-inflammatory foods may help mitigate cellular senescence.

 

  1. Stem Cell Exhaustion: Exercise has been shown to increase the number and activity of stem cells. Additionally, certain dietary components, like resveratrol found in red grapes, might support stem cell health.

 

  1. Altered Intercellular Communication: Consuming a diet rich in anti-inflammatory foods and maintaining a healthy weight can support proper intercellular communication. Regular exercise has also been linked to improved cell signaling.

 

  1. Dysregulated Nutrient Sensing: Similar to deregulated nutrient sensing, strategies like caloric restriction and intermittent fasting may help regulate nutrient sensing pathways. Consuming a balanced diet with adequate nutrients also supports healthy nutrient sensing.

 

  1. Accumulation of Senescent Cells: Research is ongoing to find ways to eliminate senescent cells. While direct methods are still developing, lifestyle habits like regular exercise and a healthy diet might help delay the accumulation of these cells.

 

Conclusion

While these strategies show promise in supporting healthy aging, it’s important to remember that aging is a complex process. Consulting healthcare professionals before making significant lifestyle changes is advisable. By understanding these mechanisms and adopting healthy habits, we can potentially positively influence the aging process and lead healthier lives.

 

Remember, aging is a natural process, but adopting a healthy lifestyle can significantly impact how we age and the quality of our later years.

 

 

05 Jan

As we embark on the journey through 2024, one fitness trend stands tall, promising not just to endure but to thrive—strength training. While it has long been a staple in the realm of fitness, the projections for 2024 suggest a surge in its popularity. What propels this enduring fascination with lifting weights and resistance training, and why is strength training expected to claim an even more prominent spot in the fitness landscape this year?

The Unyielding Appeal of Strength

Strength training isn’t merely a passing fad; it’s a timeless pursuit grounded in the fundamental desire for vitality and resilience. The anticipation for its heightened popularity in 2024 prompts a contemplation: Is it the simplicity and efficacy of lifting weights that draws individuals in, or is there something deeper, something inherently satisfying about witnessing one’s physical strength evolve?

Beyond Muscles: The Holistic Benefits

The growing recognition of strength training’s myriad benefits contributes to its rising acclaim. It’s not just about sculpting muscles; it’s about enhancing overall health. Improved bone density, increased muscle mass, and better cardiovascular health are outcomes that resonate with a generation increasingly mindful of holistic well-being. The question arises: In a fitness landscape teeming with options, does strength training stand out as a foundational practice that transcends trends?

Versatility in Wellness

Strength training’s adaptability to various fitness goals further cements its relevance. Whether one’s aim is to lose weight, boost metabolism, or foster a resilient physique, strength training accommodates diverse aspirations. In an era where individuality in fitness pursuits is celebrated, the question lingers: Is strength training the common ground that unites the pursuit of varied wellness goals?

The Future of Fitness

As we delve into the heart of 2024, the resurgence of interest in strength training prompts contemplation about the future of fitness. Is this a reaffirmation of the timeless effectiveness of resistance training, or does it signal a deeper shift in our approach to physical well-being? Could it be that, in an age marked by technological advancements and ever-evolving fitness modalities, the simplicity and efficacy of strength training offer a grounding force that individuals seek?

Strength training, with its roots reaching back through the annals of fitness history, continues to captivate and evolve. The buzz surrounding its anticipated surge in popularity in 2024 invites us to reflect on the enduring appeal of lifting weights and the profound impact it has on our bodies, minds, and the very essence of our fitness journeys. As we navigate this year, one question resonates: Is strength training not just a trend but a steadfast companion in our pursuit of enduring health and vitality? Time will tell, and in the meantime, let the clink of weights be the soundtrack to a resilient and empowered year of fitness.

New Years Discount by Optimized Humans

To further ignite your fitness journey, Optimized Humans is offering an unprecedented 40% discount throughout the month of January. This exclusive offer ensures that you have access to top-notch coaching, personalized programs, and the revolutionary features of the app, all at an unbeatable value.



01 Jan

As the new year unfolds, the promise of a fresh start beckons, making it the perfect time to embark on a transformative fitness journey. Imagine having the right coach, a personalized program, and a revolutionary app at your fingertips – Optimized Humans – to guide you toward achieving your yearly fitness goals. Here’s why commencing your fitness endeavors at the beginning of the year, with the aid of the right tools, is paramount to your success.

Breaking the Post-Holiday Slump:

It’s no secret that the days between Christmas and New Year’s often become an excuse for many to slack off on their fitness routines – a time when indulging in extra treats and neglecting the gym seems all too tempting. However, understanding that fitness is a year-round commitment, involving continual adjustments and adaptations, sets the foundation for a healthier lifestyle.

Seize the Moment:

Rather than succumbing to the post-holiday lethargy, take charge of your well-being now. Integrate essential elements like training, nutrition, yoga classes, mobility sessions, and meditation into your routine. By doing so, you not only cultivate a holistic approach to fitness but also establish a solid foundation and accountability that will endure beyond the turn of the calendar.

Exclusive Deals to Propel You Forward:

To further ignite your fitness journey, Optimized Humans is offering an unprecedented 40% discount throughout the month of January. This exclusive offer ensures that you have access to top-notch coaching, personalized programs, and the revolutionary features of the app, all at an unbeatable value.

Conclusion:

Embarking on a fitness journey at the dawn of the year, coupled with the support of a skilled coach and a tailored program, sets the stage for a year of unprecedented success. With Optimized Humans providing the tools and guidance needed, there’s no better time to commit to your health and wellness goals. Seize the opportunity, show up, and let the transformative journey begin – because this year, your success story starts now.